- Invoice Generator
Create professional invoices with line items, taxes, and discounts in seconds.
- Influencer Pricing Calculator
Estimate your sponsored post and video rates with a transparent pricing breakdown.
- Media Kit Builder
Build a creator-ready media kit you can send to brands in minutes.
- Creator Rate Calculator
Calculate your true minimum rate based on your goals, taxes, and overhead.
- Late Payment Calculator
Compute overdue invoice interest instantly using your exact payment terms.
- UGC Creator Contract
A simple creator-friendly UGC contract template covering deliverables, revisions, usage rights, payment terms, and approval timelines.
- Sponsored Content Contract
A free sponsored content contract template for creators covering posting obligations, approvals, exclusivity, usage rights, and payment terms.
- Creator Retainer Contract
A free creator retainer contract template for monthly brand work covering deliverable volume, revision policy, usage rights, term length, and payment schedule.
- Brand Deal Tracker
A comprehensive Google Sheets system to track your deals, deliverables, and payments in one place.
- Payment Chase Templates
A 3-step sequence of email templates to get your invoices paid on time without damaging the relationship.
Free Creator Tool
Creator Rate Calculator
Price brand deals using your real income targets, taxes, and overhead. This calculator turns your financial goals into a clear minimum rate so you stop guessing.
1. The Baseline Goal
What do you want to net *after* costs?
How many brand deals do you usually do per month?
Recommended Target
$2,946
You should aim for ~$2,946. This builds a healthy, sustainable creator business over time.
Minimum Floor
$1,964
If you charge below this, you are losing money. This is your mathematical floor.
Premium Anchor
$3,929
Higher anchor gives negotiation room without dropping below your floor.
Use cases
- Set a minimum rate for UGC packages based on your monthly income target.
- Price new deliverables when a brand asks for extra usage rights or revisions.
- Sanity-check a sponsorship offer against your real hourly workload.
FAQ
How is the rate calculated?
The calculator starts with your income goal, subtracts expected taxes and business costs, and then backs into the number of paid deliverables you can realistically complete.
Does it include usage rights?
It gives you a minimum rate before usage rights. Add licensing multipliers when brands want paid or long-term usage. Use the usage rights guide for benchmarks.
Is this for influencers or UGC creators?
Both. It works for any creator who wants a rational pricing baseline tied to their revenue goals.
How to price brand deals accurately
Most creators approach brand deal pricing backward. They look at their follower count, check what their peers are charging, and pick a number that "feels right." This method almost always results in undercharging. To build a sustainable creator business, you must calculate a Minimum Deal Rate—a mathematical floor based on your true financial goals, your business overhead, and the taxes you owe. Once you know your rate, use a free invoice generator to bill your clients professionally. If you need follower and engagement benchmark pricing, run the Influencer Pricing Calculator.
Common mistakes creators make when pitching
- Ignoring the "Admin Trap": You aren't just paid to shoot and edit. You are running a business. If 40% of your week is spent pitching, emailing, invoicing, and chasing payments, your rate must cover those unpaid hours.
- Not factoring in self-employment tax: W2 employees have taxes automatically deducted and partially covered by their employer. As a self-employed creator, you are responsible for both halves. Always buffer your gross revenue requirement by 25-30%.
- Pricing based purely on deliverables: A 60-second TikTok might only take 3 hours to shoot and edit, but you must factor in the time spent scripting, negotiating the contract, revising drafts, and managing the client relationship.
- Not tracking deals formally: If you don't have a system to track what you quoted, what you delivered, and when you got paid, you will repeat the same pricing mistakes. A deal management tool fixes this.
What do brands actually pay influencers?
Brand budgets vary wildly depending on whether the asset is for organic posting, paid whitelisting (UGC ads), or full usage rights in perpetuity. As a rule of thumb, always calculate your base rate using this calculator, and then apply a Premium Anchor multiplier (usually 1.5x to 2x) when quoting the brand. This leaves room for negotiation while ensuring you never fall below the absolute minimum required to sustain your creator business.
Built by Paperclip
Know your rate. Track your deals. Get paid on time.
Paperclip helps creators manage their entire brand deal pipeline — from pitch to payment.
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