A creator media kit builder generates a one-page PDF portfolio that highlights your audience demographics, past brand work, and engagement metrics. Using a professional media kit when pitching increases your response rate because it immediately proves to brands that your audience matches their target customer.

Why do you need an influencer media kit?

• Send a clean, branded portfolio to new agencies, managers, or inbound brand inquiries.
• Share audience metrics alongside outbound pitches in a single, professional link.
• Package UGC services alongside pricing guidance generated from a Creator Rate Calculator.

What should be included in a media kit?

Most creators include a short bio, audience demographics (age, gender, location), follower counts across all platforms, average engagement rates, past brand work examples, testimonial quotes, and a clear list of deliverables. Our free media kit builder structures these exact elements into a clean layout automatically.

How do you build a media kit for brand pitches?

To build a media kit, you fill out your creator profile, input your latest analytics, and highlight two or three successful past campaigns. Our tool generates a PDF or a shareable link that brands can view instantly. Once your media kit is ready, attach it to your outreach using our pitch email templates.

What metrics do brands look for in a media kit?

• Clear Stats: Brands want to see your followers and your engagement rate. They prioritize active communities over empty follower counts.
• Audience Alignment: Provide your demographics (Age, Gender, Location) to prove your audience matches their target customer.
• Deliverables: List exactly what you offer (e.g., UGC style videos, integrated YouTube ad reads) so they understand the format you excel in.

Should your media kit include your rates?

You can include starting rates, but many creators prefer to keep their media kit separate from their rate card. This allows you to use the kit for positioning and send custom pricing later based on the specific campaign. If you do include rates, use an influencer pricing calculator to ensure you aren't undercharging.