- Invoice Generator
Create professional invoices with line items, taxes, and discounts in seconds.
- Influencer Pricing Calculator
Estimate your sponsored post and video rates with a transparent pricing breakdown.
- Media Kit Builder
Build a creator-ready media kit you can send to brands in minutes.
- Creator Rate Calculator
Calculate your true minimum rate based on your goals, taxes, and overhead.
- Late Payment Calculator
Compute overdue invoice interest instantly using your exact payment terms.
- UGC Creator Contract
A simple creator-friendly UGC contract template covering deliverables, revisions, usage rights, payment terms, and approval timelines.
- Sponsored Content Contract
A free sponsored content contract template for creators covering posting obligations, approvals, exclusivity, usage rights, and payment terms.
- Creator Retainer Contract
A free creator retainer contract template for monthly brand work covering deliverable volume, revision policy, usage rights, term length, and payment schedule.
- Brand Deal Tracker
A comprehensive Google Sheets system to track your deals, deliverables, and payments in one place.
- Payment Chase Templates
A 3-step sequence of email templates to get your invoices paid on time without damaging the relationship.
Who uses the Media Kit Builder
- Send a clean, branded portfolio to new agencies or managers.
- Share audience metrics with outbound pitches in a single link.
- Package UGC services alongside pricing guidance from the Creator Rate Calculator.
Media kit questions
What should be included in a media kit?
Most creators include audience demographics, follower counts, past brand work, testimonial quotes, and a clear list of services or deliverables.
Is the media kit shareable?
Yes. You can export a PDF or share a link so brands can view it without logging in.
Does this replace a rate card?
Your media kit and rate card work together. Use the kit for positioning and the rate card for pricing. The pricing calculator can help you build rate guidance.
How to build a media kit
A media kit is a creator's digital portfolio. It instantly tells a brand who you are, who your audience is, and what value you can provide in a partnership. Simply fill out the fields above, upload a profile picture, and our free media kit builder will dynamically generate a clean, one-page PDF that you can attach to your pitch emails. Once your media kit is ready, don't forget to use our Free Pitch Email Templates to reach out to brands.
What brands look for
- Clear Stats: Brands want to see your followers and your engagement rate. They prioritize active communities over empty follower counts.
- Audience Alignment: Provide your demographics (Age, Gender, Location) to prove your audience matches their target customer.
- Past Work: Highlighting previous successful collabs builds immediate trust.
- Deliverables: List exactly what you offer (e.g., UGC style videos, integrated YouTube ad reads) so they understand the format you excel in.
What stats to include in your media kit
- Total followers per platform: list each platform separately so brands can evaluate channel fit at a glance.
- Engagement rate: calculated as (likes + comments) ÷ followers × 100. Anything above 3% on Instagram is considered healthy; TikTok benchmarks tend to run higher.
- Average views per post or video: more actionable than raw follower count for brands buying reach.
- Audience demographics: top age bracket, gender split, and top 3 countries — data that tells a brand whether your audience matches their target customer.
- Monthly impressions: aggregate reach across all content in the last 30 days, available from platform analytics dashboards.
- Past brand work: 2–3 collaborations with logos or campaign names to establish credibility and signal category experience.
Built by Paperclip
Know your rate. Track your deals. Get paid on time.
Paperclip helps creators manage their entire brand deal pipeline — from pitch to payment.
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