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Sponsored Content Contract Template

A free sponsored content contract template for creators covering posting obligations, approvals, exclusivity, usage rights, and payment terms.

Before you use this template

  • Match the deliverables to the exact channels and post formats you sold.
  • Set a clear approval deadline so the campaign does not stall in review.
  • Only include exclusivity if the brand is paying for it.

Campaign Scope

SPONSORED CONTENT AGREEMENT

This Agreement is entered into on [Date] between [Creator Name] ("Creator") and [Brand Name] ("Brand").

Creator agrees to produce and publish the following sponsored content:

•[Platform] — [Deliverable Description]
•[Platform] — [Deliverable Description]
•Campaign timing: [Posting Date or Date Range]

Any additional content, story frames, cutdowns, or repost requests not listed above are outside the original scope and require written approval.

Brand Requirements and Approvals

Brand will provide all mandatory campaign requirements in writing, including:

•Product talking points
•Required tags, links, discount codes, or hashtags
•Compliance language, if any

Brand may request up to [Number] round(s) of revisions before posting. Brand must deliver feedback within [Number] business days of receiving the draft. If feedback is delayed, Creator may move the posting date accordingly.

Posting and Reporting

Creator will publish the approved content on the agreed platform(s) by [Posting Date].

Unless otherwise agreed, Creator will keep the sponsored content live for at least [Number] days.

After posting, Creator will provide the following campaign data to Brand within [Number] days:

•[Reach / Impressions / Saves / Views / Clicks]

Creator is not guaranteeing a minimum performance outcome unless explicitly stated in this Agreement.

Usage Rights and Exclusivity

Brand may repost the sponsored content on its owned channels for [Term Length], provided Creator is credited where platform functionality allows.

Paid usage, whitelisting, Spark Ads, and third-party licensing are not included unless expressly listed here:

•Paid usage included: [Yes / No]
•Paid usage term: [Term]
•Exclusivity category: [Category or None]
•Exclusivity term: [Term]

If Brand requires exclusivity, Creator may not partner with direct competitors in the agreed category during the exclusivity term.

Fees and Payment Terms

Brand agrees to pay Creator [Total Fee] [Currency] for the services described in this Agreement.

Payment terms:

•Deposit: [Amount or Percentage], due by [Date]
•Final payment: [Amount], due within [Net Terms] of invoice date

Creator may invoice Brand on [Signing / Draft Approval / Posting / Delivery], as agreed by both parties.

Important

This template is educational and should be customized for your specific deal. If the agreement is unusually large, complex, or includes broad licensing terms, get legal review before signing.

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