The "Problem-Solver" Cold Pitch

Perfect for reaching out to DTC brands you want to work with.

Content for [Brand Name] — [Unique Angle/Hook]
Hi [Name/Marketing Team], I've been following [Brand Name] for a while and loved your recent [Specific Campaign/Product Launch]. I'm a [Niche] creator and I noticed you're currently [Problem you noticed, e.g., using mostly studio shots for TikTok ads / haven't posted much UGC around Product X]. I'd love to help you bridge that gap. I specialize in [Your Style, e.g., high-energy unboxings / aesthetic lifestyle demos] that drive [Result, e.g., CTR / saves]. You can see my portfolio and previous brand results here: [Link] Do you have 5 minutes this week to discuss how we could test some content for your Q[X] goals? Best, [Your Name]
Pro Tip: Focus on what YOU can do for THEM. Mentioning a specific gap in their current content shows you've actually done your research.

Brand pitch email templates are proven scripts that creators use to initiate contact with brands, follow up on stalled conversations, and respond professionally to inbound inquiries. Using a structured pitch template increases your response rate by focusing on the brand's needs rather than just asking for money.

What makes a good brand pitch email?

Be brief. Decision makers are busy. If it's longer than 3 paragraphs, they won't read it.

Proof first. Always include a link to your best work or a media kit immediately.

Follow up. Most deals are closed on the 2nd or 3rd follow-up. Don't take silence as a "no".

How do you write a cold pitch email to a brand?

The best cold pitch emails focus on solving a problem for the brand. Don't just introduce yourself and ask for free products. Instead, identify a gap in their current marketing—like a lack of UGC TikTok ads—and offer to fill it. Keep the email under 150 words, link out to your media kit, and end with a low-friction question like, "Do you have 5 minutes this week to discuss testing some content?"

How often should you follow up on a brand pitch?

You should follow up 3 to 5 days after your initial cold pitch. If they don't respond, send one final follow-up a week later. The key to a good follow-up is adding value rather than just "checking in." Mention a recent high-performing video you posted or suggest a new content idea for their upcoming product launch. If they still don't respond, move on to the next brand.

How do you respond to an inbound brand deal email?

When a brand reaches out to you, resist the urge to immediately say "yes" or send your rates. Respond professionally by thanking them and asking clarifying questions. Ask about their specific campaign goals, timeline, and deliverables. Once you understand their budget and scope, you can use an influencer pricing calculator to quote them accurately without leaving money on the table.

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