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The "Problem-Solver" Cold Pitch

Perfect for reaching out to DTC brands you want to work with.

Content for [Brand Name] — [Unique Angle/Hook]
Hi [Name/Marketing Team], I've been following [Brand Name] for a while and loved your recent [Specific Campaign/Product Launch]. I'm a [Niche] creator and I noticed you're currently [Problem you noticed, e.g., using mostly studio shots for TikTok ads / haven't posted much UGC around Product X]. I'd love to help you bridge that gap. I specialize in [Your Style, e.g., high-energy unboxings / aesthetic lifestyle demos] that drive [Result, e.g., CTR / saves]. You can see my portfolio and previous brand results here: [Link] Do you have 5 minutes this week to discuss how we could test some content for your Q[X] goals? Best, [Your Name]
Pro Tip: Focus on what YOU can do for THEM. Mentioning a specific gap in their current content shows you've actually done your research.

Golden Rules of Pitching

Be brief. Decision makers are busy. If it's longer than 3 paragraphs, they won't read it.

Proof first. Always include a link to your best work or a case study immediately.

Follow up. Most deals are closed on the 2nd or 3rd follow-up. Don't take silence as a "no".

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