How to Create an Influencer Media Kit: Free Template + Examples
A strong media kit closes the gap between interest and a signed deal.
When a brand asks for your rates or portfolio, they are trying to answer one question fast: can this creator drive results for us?
A professional media kit gives them that answer in minutes.
If you want a shortcut, start with the free Media Kit Builder or grab the customizable Google Slides template.
What an influencer media kit should include
Use this checklist for every version you send:
- Cover page with your positioning and niche
- Short bio and creator summary
- Audience demographics (age, gender split, location)
- Platform stats (followers + engagement)
- Case studies with campaign outcomes
- Testimonial quotes from brand partners
- Service offerings and rates
- Contact details
Your media kit is not a resume. It is a decision document.
Step 1: Lead with a clear cover page
Your cover should answer:
- Who you are
- What audience you serve
- What outcomes you help brands achieve
A good headline example:
Lifestyle creator helping DTC skincare brands produce high-performing short-form content.
Step 2: Show audience quality, not just follower count
Raw followers are not enough.
Brands evaluate likely ROI through audience fit and engagement.
Include:
- Top age range
- Gender split
- Top locations
- Engagement rate per platform
Step 3: Add campaign proof with visuals
Use 1–3 case studies and keep each one compact:
- Campaign objective
- Asset format
- Result metric (CTR, saves, CPA, watch time, ROAS, conversions)
If you have screenshots or thumbnails, include them.
Step 4: Include testimonials for trust
One sentence from a past collaborator can de-risk the partnership quickly.
Focus testimonials on reliability and business outcomes, not generic praise.
Step 5: Make the next step obvious
Add a simple service menu and clear contact block.
Example services:
- UGC ad concepts
- Integrated TikTok/IG placements
- Product seeding + content bundle
- Monthly content retainer
Common mistakes to avoid
- Over-designing and hiding key numbers
- Using outdated stats
- Sending different formats every time
- No clear CTA for the brand contact
Build your media kit in minutes
Use the free builder to generate a polished, shareable kit:
If you pair both, use the builder for live sharing and PDF exports, then keep Slides as a flexible backup for custom pitch decks.
The strongest creators treat their media kit as a living sales asset, not a one-time file.
Built by Paperclip
Know your rate. Track your deals. Get paid on time.
Paperclip helps creators manage their entire brand deal pipeline from pitch to payment.
About the author
Salar
Salar writes about brand deals, pricing, deliverables, and creator operations at Paperclip.
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